We recently had the opportunity to interview social media influencer, Mandy Roberson. Mandy is the owner and founder of Momma Society, a community for the modern mom.
Momma Society has been live for two years and she has gained 15, 000 followers on Instagram. She has gained an impressive 40,000 unique visitor and 50,000 pages a month.
Here is what she has to say:
What made you want to start Momma Society?
When I was pregnant with my son, everything about motherhood and childbirth was new to me. I did not have any friends in a similar stage of life, so decided to find a little “village” of modern mommas on Instagram. Momma Society began as a little Instagram community and eventually evolved into a blog as well.
Is Momma Society your first blog? How did you get from the beginning to where you are now?
I’ve had a handful of different blogs over the past decade. In college (almost 10 years ago), I started a personal blog. That blog evolved into a couple of different fashion-centered blogs that were more of a hobby than a business. Momma Society is the first blog that I have actively worked to monetize and expand. With Momma Society, I took all of the things I had learned about social media and marketing and applied this knowledge from the very beginning.
Where do you get inspiration for your blog?
My inspiration for Momma Society comes directly from my everyday life. Whether I’ve had a rough day, I’m shopping for Fall baby clothes, or I’m trying to figure out what to feed my little boy–these every day moments inspire me to write & record. Blogging has been the best outlet for me to express my feelings and thoughts.
What has been the largest obstacle to overcome when blogging?
Negative comments are always difficult. When it comes to parenting–mothers can often be very opinionated on the “right way” to do things. It can be hard for others to understand that there are many right ways and there is so much going on in the background that the followers do not always know about. The heartfelt comments and the “me too’s” make it worth it.
The other obstacle is finding the right balance of sharing your life, yet keeping a sense of privacy. It is a difficult dance to find the right balance.
How do you stay motivated to continue to write for your blog?
I always allow myself to take breaks when I am uninspired or unmotivated to blog. My most popular posts are the ones that I pour my heart and time into. I want to maintain high quality content and if that means I don’t post one week, that is ok. The motivation reignites itself in the most unlikely of places.
How do you manage your time efficiently?
Managing my time efficiently is something I always struggle with–especially with a toddler around the house. Early mornings, nap time, and after bedtime are my best opportunities to create content for Momma Society.
What have been your methods to gain wide reach on social media?
My biggest method for gaining reach on social media has been focusing on just one form of social media. For me, it’s Instagram. I learned with previous blogs and businesses that it is far too easy to run yourself too thin if you are trying to do it all. From the very first day of Momma Society–Instagram has been the channel that I have focused on, planned content for, and worked on growing. Collaborating with other brands who share my content on social media has been an effective method for growing my following, along with engaging with my target market.
Do you follow a content plan? Or do you post in the moment?
I keep an editorial calendar for sponsored posts. This helps me to ensure that there are not too many at once or too few. It also keeps me on track for deadlines. For unsponsored blog posts, I typically plan them out a week in advance, and publish as soon as they are complete. For Instagram, I have recently started following a content plan to help keep my feed aesthetically pleasing, although the captions are an in the moment thing.
Do you vlog?
I do not, but I am really considering it! Sponsors are looking for video content more and more and I feel like the topics I blog about would be fun as vlogs as well.
Do you have any tips on making money from blogging?
When you are starting out, blogger networks and media groups are great to connect you with big brands you would never have a chance to work with as a small blogger. My first paid gig was with Famous Footwear about 4 months after I started blogging. This collaboration came about through one of these networks. A few of my favorites are Social Fabric and Clever Girls. These campaigns help you build a “portfolio” of sponsored work to share with the brands really would like to work with. Once you have built up some experience on sponsored content, you can start pitching brands with ideas to introduce their products to your community. Creating quality content takes a lot of time and effort, so treat your blog like a business. Exchanging posts for free products is great, but it does not pay your bills. Socialbluebook.com is a resource to know what you should be charging for posts.
What is your advice for someone who wants to take up blogging?
Niche yourself! Quality over quantity! and Have fun!