It goes without saying that outstanding content deserves its own little spotlight. What better way to promote your masterpiece than by using social media channels. We will provide you with 5 tips on how to promote your blog using social media platforms, including Facebook, Instagram, Pinterest, Linked-In, etc.
- Determine the traffic potential of different social media sites
After writing your content, determine the best traffic serving social media sites in order to gauge which is the best for your particular topic and target audience. So, for example, Linked-In and Google+ is best for more business and professional related texts. Visuals are suited more towards Instagram and Pinterest, whilst interactive content performs well on Facebook.
- Timing is everything
When posting to social media sites, take into account the time of the day that you are sending out your message. To retrieve optimum engagement, you will need to go where the audience is, at the particular moment they are online, at a certain point of the day. For example, posting on Facebook or Instagram in the morning on a weekday will work effectively for those who are just waking up and browsing their phone before work or school. Evenings also work a treat, and midday when people are on their lunch breaks at work tend to be a great window for adding new content.
- Use sharing buttons on your blog post
Sharing buttons work wonders for spreading your content amongst other channels. Embed these into your blog to allow your audience to share your posts and spread the message. You can also add sharing buttons on your Facebook page, and cross-promote your other channels. Voila, watch your visitor numbers grow!
- Make use of collaborations
Find a similar blog whom you could collab with, so you can cross-promote each other’s channels using your social media sites. You could even reach out to a successful influencer too, to see whether they would feature your content or do a shout out. New audience bases are great ways to show off your content, and potentially gain new followers. Collabs are an effective way to spread your message, and are also lots of fun, too!
- Customize for the platform
Sharing is caring. In the current online world, marketers are always competing to catch the user’s eye, so customising your headings, description and even hashtags can automatically gauge the reader’s attention. The more optimized your post is for a particular social media platform, the more successful it will be amongst your audience. For example, if you share a link on your Facebook channel, use creative headings, a catchy piece of text and even insert a few hashtags to increase your visibility. You will be one step ahead of your game!
Schaffer, N. (2016) 11 Effective Ways to Use Social Media To Promote Your Content. Retrieved from http://www.curata.com/blog/11-effective-ways-to-use-social-media-to-promote-your-content/
Virgillito, D. (2016) 5 Ways To Cross Promote Social Media Posts. Retrieved from https://www.elegantthemes.com/blog/tips-tricks/5-ways-to-cross-promote-social-media-posts